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Ava DuVernay & ARRAY Alliance Unveil LEAP Outdoor Media Campaign in L.A., N.Y. & Atlanta Bottom’

Ava DuVernay’s ARRAY Alliance stepped outside the box to unveil the next phase of its Law Enforcement Accountability Project (LEAP).

This week, LEAP debuted call-to-action messages on billboards, kiosks and atop taxicabs in South Los Angeles, Atlanta and New York City. The messaging on the outdoor media campaign, titled “Flowers,” reads: “Flowers are beautiful. You know what else is beautiful? Black lives,” with a directive to send a text message for more information about the organization.

“The time is now to galvanize citizens of all kinds and cultures around the damage done to Black people as a direct result of police violence and abuse,” DuVernay said in a statement about the ads. “With the LEAP out-of-home media campaign, we are declaring the launch of this two-year arts initiative to disrupt the narrative around police misconduct and murder.”