This week, LEAP debuted call-to-action messages on billboards, kiosks and atop taxicabs in South Los Angeles, Atlanta and New York City. The messaging on the outdoor media campaign, titled “Flowers,” reads: “Flowers are beautiful. You know what else is beautiful? Black lives,” with a directive to send a text message for more information about the organization.
“The time is now to galvanize citizens of all kinds and cultures around the damage done to Black people as a direct result of police violence and abuse,” DuVernay said in a statement about the ads. “With the LEAP out-of-home media campaign, we are declaring the launch of this two-year arts initiative to disrupt the narrative around police misconduct and murder.”