Sony Pictures challenged us with creating a set of unique social pieces that Hip-Hop star YG could use on his channels to promote his role in White Boy Rick. We deep dived into the world of the movie and, also of YG to ensure what we created would authentically sit amongst his self-made content. 1980’s Detroit played a huge inspiration as we developed a bespoke motion graphics look using carefully selected images, colors and, textures.

Studio: Sony Pictures
Director: Yann Demange
Starring: Matthew McConaughey, YG, Jennifer Jason Leigh, Rory Cochrane